Project Management 101 for Newbies


A project is a planned set of interrelated tasks executed over a fixed period and with cost and other limitations. It is a transient endeavour, undertaken to achieve intended objectives, defined regarding outputs, outcomes, or benefits.

It is the application of processes, methods, knowledge, skills and experience to achieve the project objectives. Learning the fundamentals of project management is a valuable asset every company should have.


A project is a temporary activity. This means that a project is planned for a set period. This period could be weeks, months, or even years. Building a business website could take mere weeks, but building a country’s defence force submarine capability could take twenty years or more.

A project has a specific objective. It is typically a unique goal, and could mean constructing a building, adding an e-commerce website to an existing bricks-and-mortar retail store, building a city freeway to reduce traffic congestion, or developing a disaster relief programme.

Funding is usually defined at the project planning stage. The project may evolve around this financing and the quality or quantity of the finished product could reflect on the amount available.

The project could be out-sourced, involve a group of people with specific skills unrelated to the entity requiring the product, or sub-contracting companies to provide specific resources like software or product development.

Control could involve key targets of time or funding points that can define progress.

A project is a complex system with critical interdependencies. It requires effective planning, management and leadership


a good management of your business project is crucialProject management is the application of knowledge, skills, tools, and techniques to meet the project requirements.
These processes fall into five groups:

• Initiating
• Planning
• Executing
• Monitoring and Controlling
• Closing

Project Management Knowledge

Knowledge draws on ten areas:

• Integration
• Cost
• Human Resources
• Stakeholder Management
• Scope
• Quality
• Communications
• Time
• Procurement
• Risk management

Business management is also concerned with these, but project management brings a unique focus shaped by the goals, resources and schedule of each project.


Project management as a profession is recognised by the rapid, worldwide growth of project management as a recognised and strategic organisational discipline, a subject for training and education and has many opportunities for a career.

Different methodologies have developed since this discipline began to be recognised in the mid 20th-century.

Types of Project Management Techniques
• Traditional
• Critical chain project management
• Process-based management
• Agile project management
• Lean project management
• Extreme project management
• Benefits realisation management


It has become common for businesses to define and separate changes to their way of operation from their normal business operations. Upgrading equipment, software, advertising campaigns, can be defined as a project, with time and cost constraints which can be measured and analysed.

Big government business like Infrastructure represents their core function regarding projects. This allows them to be more accountable for funding, operations, and measurable effectiveness because they are contained within their parameters, scope and outcomes.

Cost benefits can be measured with before and after analyses, and planning such as a disaster relief plan can be measured by their implementation efficiency.

Project management is now integral to the way of doing business, whether you are a mom-and-pop store, or a defence force building submarines.

It is merely a matter of scale.

The latest in Google AMP update

The worldwide web is quickly evolving, and companies like Google are always trying out new ways to promote fast rendering and performance of website pages across devices. Today, the search engine has an open source platform which is built on AMP HTML to help webmasters create light pages that load with incredible speeds on mobile.

So, why does Google AMP matter?

It matters because there are at least 40% of all website visitors who will not wait more than 3 seconds for your site to load. 40% is too large a percentage to ignore. What is more, if visitors keep abandoning your site on mobile because it’s painstakingly slow to load, then no one is going to see your ads or brand message, thanks to the dropping page counts.

Still speaking of page views, Google AMP is ensuring that AMP traffic can be quantified and analyzed the same way visitors browsing regular pages are recorded. In fact, AMP has an inbuilt native support for GA, although webmasters will still be able to use partner platforms like Adobe Analytics, ComScore, and Chartbeat to analyze user stats.

Google AMP guidelines and basics

This is a stripped down version of a web page to suit mobile browsing. This means some HTML elements have to be modified or removed to speed up how other elements are rendered across mobile devices.

Take note of these interesting requirements as highlighted in the recent update

– CSS elements must be in-line
– Images and other external resources should state their HTML size
– Javascript elements must stay out of critical paths
– All Javascript must be AMP supported, no user-generated ones
– All scripts must be asynchronous
– All style elements must be limited to a size of 50KB

Also, it’s important to note that AMP pages cannot be viewed on desktop devices since they are created solely for mobile device usage.

AMP in production

Right now there are some large organizations and news outlets using AMP pages to enhance their mobile experience to increase their page count.

These include the New York Post, Entrepreneur, Washington Post, The Verge, Next Web and so on. Browse any of these sites and you will realize that a typical 5MB desktop page with over 200 requests is stripped down to 380KB with only seven applications on mobile view. You can see that this is quite a humongous difference. The pages should therefore not have trouble loading with lightening speed on mobile devices.

Finally, in as much as Google AMP has multiple advantages, it has drawbacks as well. For instance, if you’re not a developer, trying to implement it will only add layers of complexities to your work. It should make sense spending that time optimizing your current mobile responsive template instead.

Use GTMetrix free speed tool to find where you can improve overall website speed!

The Benefits of Social Media Marketing

Using some form of marketing is a necessity to attract customers and traffic to your business. Increasingly, companies are using fewer traditional marketing methods and utilizing more technology-based strategies, such as online marketing, as part of their marketing plan. Here are some of the benefits of using social media marketing.

Reach a Wider Market

Traditional marketing methods often limit your reach to your local geographical area. Using social media as part of your campaign allows you to reach many more people. This is particularly useful if you are trying to expand your business and gain a global reach. Distance is not an issue and people from all over the world can see your advertisements if you so wish.

Collate and Analyze Marketing Data

office computer browsing social networksIt can be difficult to assess how successful different elements of your marketing efforts have been when you use methods such as newspaper advertisements or flyers. When you use social media, you can collect data that will tell you how many people have viewed your website from social media leads and how many of these leads have converted into sales. The data allows you to analyze what is working and what is not and this will help you to make sure future marketing campaigns are effective.

Increase Sales and Profits

The main aims of marketing are first to increase your sales and secondly to increase your profits. As more people have access to your advertisements and become aware of your products or services, the greater your chances are of improving both your sales figures and your profits.

Focus on Target Market

One of the drawbacks of traditional marketing is that you do not necessarily focus on your target market. You simply print advertisements in the hope that a small percentage of people that see them will be interested in your products or services. When you use social media marketing, you can target the demographic who are most likely to be interested in what you are selling. This could be because of their age, their gender, their geographic location or their personal interests based on their search history.

These are just some of the advantages that a company can benefit from if they choose to utilize social media in their online marketing campaign. Each business is different, but using this method of marketing is likely to have a positive impact on the success of a business.

Make sure you watch this important video if you are starting!