The latest in Google AMP update

The worldwide web is quickly evolving, and companies like Google are always trying out new ways to promote fast rendering and performance of website pages across devices. Today, the search engine has an open source platform which is built on AMP HTML to help webmasters create light pages that load with incredible speeds on mobile.

So, why does Google AMP matter?

It matters because there are at least 40% of all website visitors who will not wait more than 3 seconds for your site to load. 40% is too large a percentage to ignore. What is more, if visitors keep abandoning your site on mobile because it’s painstakingly slow to load, then no one is going to see your ads or brand message, thanks to the dropping page counts.

Still speaking of page views, Google AMP is ensuring that AMP traffic can be quantified and analyzed the same way visitors browsing regular pages are recorded. In fact, AMP has an inbuilt native support for GA, although webmasters will still be able to use partner platforms like Adobe Analytics, ComScore, and Chartbeat to analyze user stats.

Google AMP guidelines and basics

This is a stripped down version of a web page to suit mobile browsing. This means some HTML elements have to be modified or removed to speed up how other elements are rendered across mobile devices.

Take note of these interesting requirements as highlighted in the recent update

– CSS elements must be in-line
– Images and other external resources should state their HTML size
– Javascript elements must stay out of critical paths
– All Javascript must be AMP supported, no user-generated ones
– All scripts must be asynchronous
– All style elements must be limited to a size of 50KB

Also, it’s important to note that AMP pages cannot be viewed on desktop devices since they are created solely for mobile device usage.

AMP in production

Right now there are some large organizations and news outlets using AMP pages to enhance their mobile experience to increase their page count.

These include the New York Post, Entrepreneur, Washington Post, The Verge, Next Web and so on. Browse any of these sites and you will realize that a typical 5MB desktop page with over 200 requests is stripped down to 380KB with only seven applications on mobile view. You can see that this is quite a humongous difference. The pages should therefore not have trouble loading with lightening speed on mobile devices.

Finally, in as much as Google AMP has multiple advantages, it has drawbacks as well. For instance, if you’re not a developer, trying to implement it will only add layers of complexities to your work. It should make sense spending that time optimizing your current mobile responsive template instead.

Use GTMetrix free speed tool to find where you can improve overall website speed!

The Benefits of Social Media Marketing

Using some form of marketing is a necessity to attract customers and traffic to your business. Increasingly, companies are using fewer traditional marketing methods and utilizing more technology-based strategies, such as online marketing, as part of their marketing plan. Here are some of the benefits of using social media marketing.

Reach a Wider Market

Traditional marketing methods often limit your reach to your local geographical area. Using social media as part of your campaign allows you to reach many more people. This is particularly useful if you are trying to expand your business and gain a global reach. Distance is not an issue and people from all over the world can see your advertisements if you so wish.

Collate and Analyze Marketing Data

office computer browsing social networksIt can be difficult to assess how successful different elements of your marketing efforts have been when you use methods such as newspaper advertisements or flyers. When you use social media, you can collect data that will tell you how many people have viewed your website from social media leads and how many of these leads have converted into sales. The data allows you to analyze what is working and what is not and this will help you to make sure future marketing campaigns are effective.

Increase Sales and Profits

The main aims of marketing are first to increase your sales and secondly to increase your profits. As more people have access to your advertisements and become aware of your products or services, the greater your chances are of improving both your sales figures and your profits.

Focus on Target Market

One of the drawbacks of traditional marketing is that you do not necessarily focus on your target market. You simply print advertisements in the hope that a small percentage of people that see them will be interested in your products or services. When you use social media marketing, you can target the demographic who are most likely to be interested in what you are selling. This could be because of their age, their gender, their geographic location or their personal interests based on their search history.

These are just some of the advantages that a company can benefit from if they choose to utilize social media in their online marketing campaign. Each business is different, but using this method of marketing is likely to have a positive impact on the success of a business.

Make sure you watch this important video if you are starting!