Our tips for passing a telework test

Behind the light anecdote lies the difficulty of adopting telework overnight when one has not been prepared for it. It’s not easy to work remotely when you’re not used to it, and even if the prospect of protecting yourself in this way from the Coronavirus-Covid 19 epidemic will make walking more cautious, you’re going to have to learn how to telework well.

Equipping yourself with the right tools

This issue of tools is particularly essential. Employees who teleworked are more likely to perceive more significant technical problems than usual. On the management side, this issue is also present, but because of its cost. Not surprisingly, these results reveal that unanticipated and urgently decided telework has immediate consequences in terms of access to networks, remote connections, and, therefore costs which are increasing, all the more so as one can, without being overly misanthropic, bet that some suppliers are taking advantage of it!

It is, therefore, crucial for management to indicate to employees which tools to use for which purposes. It is not necessarily necessary to solve the daily problems of company life by video conferencing. The telephone may suffice. But for a big meeting, why not.

Having the right attitude

It often requires better communication between people. Apart from adopting a cat, advice consists mainly in taking a professional approach even if you stay at home (select a schedule for working, have a particular space also if it is ephemeral, get dressed), and to use digital tools well.


Working in a company is also a space for socialization, and specific initiatives are worth highlighting. In order not to lose the remote link, employees can set up weekly “remote coffees.” Time is set aside to discuss current topics, including the one that triggered teleworking. It is not the only solution imaginable. It is up to each employee to find the ritual that suits his or her teams.

Keeping the dialogue going

The most important thing is not to leave an employee who would be in distress alone while teleworking. At least, in the beginning, it seems necessary to call at least once a day to see how the employee feels in this situation, which he may not have wanted. If necessary, it will be essential to talk with the employee to understand where the difficulties are coming from and to put in place the most appropriate solutions.

Finally, one out of every two jobs cannot be done remotely. Company management must also be keen to explain to those who will not be able to work remotely on why this choice has been made. It is a growing concern among the team managers interviewed for this study: the fairness of the policies followed is essential. It is, therefore, necessary to communicate on the criteria chosen, to dialogue with employees who feel they are victims of injustice, and to communicate on the criteria used to decide who can or cannot telework. The company is a work collective, and while the current epidemic will isolate some of its members, those whose job it is to support the group must devote all their time to it.

Tips for developing an entrepreneurial mindset in 2019

Having a good website, the right product, or a quality service will not be enough to ensure your success. Your state of mind is also essential.

One day, it will be a total euphoria thanks to high order volumes or high traffic. And another day, you’ll be at the bottom of the ladder because of a bad buzz, an unfortunate investment, or any other reason.

However, it is possible to achieve your objectives, no matter what you are going through. Here are useful tips to get there.

1. Be patient and persistent

A net linking campaign will not allow you to increase your blog or website traffic in a week. Your sales will not necessarily take off immediately as soon as you produce content on the SEO keywords.

Take your time. Time is your best ally for lasting results. If you are in too much of a hurry, you will be tempted to use illegal methods. You will end up being penalized, losing money, or losing energy. Keep in mind that a successful business is built on a long-term basis.

On the way, you will probably encounter problems, dark times, discouragement, and many other things you have no idea about. But you have to fight until you succeed.

2. Be positive

People who have succeeded in life in general and on the web, in particular, are not necessarily the most intelligent. They do not necessarily have something unique and are not necessarily brilliant people. They just used the ideas they had at their disposal and looked for the tools and information they needed to achieve their goals.

You can do it too. You can succeed on the net if you want to, and if you give yourself the means.

And above all, remember this: all the challenges will seem impossible to you until you take the first step. Get started, and you will gradually gain self-confidence. You won’t know what you’re capable of until you take the plunge.

3. Receive regular training

Whether on the web or in any other field, realities change regularly, and challenges are increasing. Join a continuing education process to increase your self-confidence. This way, business changes will not surprise you.

You will be able to regularly update your knowledge, achieve specific objectives, acquire additional skills, and obtain new diplomas and certificates.

4. Be constantly in action

For a start, you’ll have to forget about sleeping in and going on trips with friends every weekend. A good dose of sacrifice is necessary to keep your business running.

But be careful not to fall into the trap of hyperactivity. Don’t do everything by yourself or be excellent in all areas.

If you can afford it, surround yourself with a team and learn to delegate or outsource specific tasks. Also, use productivity software to evaluate the effectiveness of your daily actions.

Three marketing trends to explore in 2019

A brand must be present where its audience is, multiply the contact points and adapt its content strategy to the specificities of the different platforms to reach a prospect and lead him to conversion.

Here are the marketing trends that marketers should be looking at in 2019.

Chatbots are becoming more human

Automatic and instant answering machines available 24 hours a day, chatbots have revolutionized transactional exchanges between prospects and the brand.

There are many applications: chatbots allow you to place an order, make a reservation, benefit from immediate customer support, get information about a product or service before buying or even get advice.

However, with the constant evolution of artificial intelligence and machine learning, and in particular the automatic processing of natural language, chatbots will have the ability to respond more accurately and appropriately to users by detecting language nuances.

More than an automatic answering machine, the chatbot then becomes a real conversation tool that allows brands to interact with their prospects and convert them while increasing efficiency.

The temporary for more freedom

Ephemeral content is a trend that is gaining momentum in 2019, with the rise of Instagram stories and the development of stories on Facebook and Whatsapp.

On Instagram, while a brand’s posts are often thought out and worked on to offer a coherent publication thread, stories give the possibility to be more spontaneous thanks to the temporary aspect (a story is only visible for a whole day) and the simplicity of graphic creations.

The format continues to improve with the integration of gifs, stickers, surveys, user posts, links to content outside the platform and even integrated e-commerce solutions.

Stories are a fast, efficient and economical way to offer a more authentic and frequent immersion in the world of a company, a format that it would be a shame to ignore.

Artificial intelligence that is more and more smart

While artificial intelligence could be considered too avant-garde, its marketing applications are now multiple and unavoidable.

The machine learning is particularly useful in developing automation and at the same time humanizing interactions, whether for the implementation of chatbots, for the use of programmatic advertising (which automates the purchase of advertising space, the distribution and optimization of campaigns) or for the development of personal assistants, voice or visual search results.

Improvements in terms of artificial intelligence will necessarily accelerate the use of chatbots or voice and visual research. Addressing it now will undoubtedly be a competitive advantage for a company.

Manufacturers are also ashamed of notches and holes in smartphones screen

For more than a year, notches and other holes in the screen have been widespread on our smartphones. Many of you complain about it and find these elements unattractive.

When you are asked about the widespread use of notches on smartphones when faced with the arrival of a few devices offering a zippered design, your opinion is unequivocal: only 23% of you preferred the notch. Manufacturers continue to reveal devices with notches, or with a pierced screen, the latest evolution in this design.

Samsung distinguished itself this week by introducing the Galaxy S10, with a hole in the screen, and the Galaxy Fold, with a notch in the inner screen on the side. However, these design elements are far from being advantages, and in their communication, brands show how ashamed they are of them.

Hide this notch that I can’t see

Although it launched after Essential, the brand that propelled the notch into fashion is undoubtedly Apple. The company introduced its iPhone X in 2017, and a string of more or less successful clones followed. In 2018, Apple did not change its design but decided to hide the notch with a not very honest way, an original wallpaper by default.

On most of the iPhone XS visuals published by Apple, they hid the notch by the dark part of the wallpaper. We can find this technique in other brands, such as Samsung. With the Galaxy S10, which features a drilled screen at the top right, Samsung only offers optimized wallpapers to hide what the brand calls “the bubble.” The pierced screen does not seem to be such great innovation in terms of design if it entirely must be hidden by subterfuge.

We can also note the particular case of HMD Global, which is well illustrated with the Nokia 8.1 The smartphone has a large notch, but which is well hidden by software thanks to a darkened notification bar. The manufacturer does not propose in the settings to disable this subterfuge, so the notch becomes very invisible when using the smartphone.

A constraint more than a choice

These signs show one thing, the presence of a notch or the use of a drilled screen is above all a constraint for a manufacturer. Despite everything that a brand’s communication can say on the subject. The day the technologies to completely hide the cameras behind the screen are perfected, these design elements will disappear as quickly as they arrived.

We might prefer to see brands wait until these technologies arrive, but we have to say that the use of a large screen with as few borders as possible seems to be a stronger selling point than the absence of a notch. The brands, therefore, prefer to enlarge the screen and do what they can to hide the notches and bubbles, in the meantime. Exceptions are rather rare.

A new iMac Pro and an iMac update

Apple is taking advantage of WWDC 2017 to upgrade its iMac lineup with new Intel processors and new AMD graphics cards, but also, and most importantly, to unveil its new iMac Pro, scheduled for release in December 2017.

An iMac for professionals

Apple, therefore, unveiled the iMac Pro: a 27-inch sidereal gray iMac boosted with hormones to meet the needs of professionals. This iMac still features a 27-inch 5K display with a resolution of 120 x 280 px and covering the DCI-P3 color space, but the internal architecture has been completely redesigned to ensure proper cooling of the components.


Amazing specs under the hood!

Apple has chosen an Intel Xeon processor from 8 to 18 cores depending on the configuration, up to 128 GB RAM (DDR4-2666 MHz ECC) and an SSD capable of up to 4 TB of storage. This model will not carry a hard drive.

The iMac Pro will feature the latest AMD Vega graphics cards that are expected to deliver first-class performance. There are also two Thunderbolt 3 ports (also USB-C) and a 10-Gigabit Ethernet port, the first on a Mac.

All iMacs have been upgraded and now include two Thunderbolt 3 ports and two USB-C ports, as this connector is versatile and connects both types of peripherals. For the rest, the configurations have slightly risen.

All models feature Intel Kaby Lake processors (7th generation Core). The 21-inch iMac entry-level keeps a full-screen calibrated sRGB while the top models opt for a 4K display displaying 4,096 x 2,160 px and covering the DCI-P3 color space. The 4K models use AMD Radeon Pro 500 graphics cards (555 with 2 GB of video memory for the entry level and 560 with 4 GB of video memory for the high-end model).

All models are limited to 8 GB of RAM and 1 TB of storage.

amazing specs under the hoodThe high-end model also benefits from a small SSD to speed up the system. Recall that the 2.5-inch hard drive on these models greatly plumbs performance and that it is better to choose a model Fusion Drive or SSD.

Apple also understands the message since all 27-inch models are now equipped with a Fusion Drive (the combination of an SSD and a hard drive). They also ship the latest Intel Core 7th generation Quad-Core processors from 3.4GHz to 3.8GHz and 8GB of DDR4-2666.

Both Thunderbolt 3 ports – also USB-C – are also part of the game. At the graphics card level, the AMD Radeon Pro 570, 575 and 580 are used here with respectively 4 GB, 4 GB and 8 GB dedicated video memory. The 27-inch screen did not change; It still displays a 5K resolution of 5,120 x 2,880 px and covers the DCI-P3 color space. Visit Le site spĂ©cialisĂ© Apple et Macintosh !