Three marketing trends to explore in 2019

A brand must be present where its audience is, multiply the contact points and adapt its content strategy to the specificities of the different platforms to reach a prospect and lead him to conversion.

Here are the marketing trends that marketers should be looking at in 2019.

Chatbots are becoming more human

Automatic and instant answering machines available 24 hours a day, chatbots have revolutionized transactional exchanges between prospects and the brand.

There are many applications: chatbots allow you to place an order, make a reservation, benefit from immediate customer support, get information about a product or service before buying or even get advice.

However, with the constant evolution of artificial intelligence and machine learning, and in particular the automatic processing of natural language, chatbots will have the ability to respond more accurately and appropriately to users by detecting language nuances.

More than an automatic answering machine, the chatbot then becomes a real conversation tool that allows brands to interact with their prospects and convert them while increasing efficiency.

The temporary for more freedom

Ephemeral content is a trend that is gaining momentum in 2019, with the rise of Instagram stories and the development of stories on Facebook and Whatsapp.

On Instagram, while a brand’s posts are often thought out and worked on to offer a coherent publication thread, stories give the possibility to be more spontaneous thanks to the temporary aspect (a story is only visible for a whole day) and the simplicity of graphic creations.

The format continues to improve with the integration of gifs, stickers, surveys, user posts, links to content outside the platform and even integrated e-commerce solutions.

Stories are a fast, efficient and economical way to offer a more authentic and frequent immersion in the world of a company, a format that it would be a shame to ignore.

Artificial intelligence that is more and more smart

While artificial intelligence could be considered too avant-garde, its marketing applications are now multiple and unavoidable.

The machine learning is particularly useful in developing automation and at the same time humanizing interactions, whether for the implementation of chatbots, for the use of programmatic advertising (which automates the purchase of advertising space, the distribution and optimization of campaigns) or for the development of personal assistants, voice or visual search results.

Improvements in terms of artificial intelligence will necessarily accelerate the use of chatbots or voice and visual research. Addressing it now will undoubtedly be a competitive advantage for a company.

Manufacturers are also ashamed of notches and holes in smartphones screen

For more than a year, notches and other holes in the screen have been widespread on our smartphones. Many of you complain about it and find these elements unattractive.

When you are asked about the widespread use of notches on smartphones when faced with the arrival of a few devices offering a zippered design, your opinion is unequivocal: only 23% of you preferred the notch. Manufacturers continue to reveal devices with notches, or with a pierced screen, the latest evolution in this design.

Samsung distinguished itself this week by introducing the Galaxy S10, with a hole in the screen, and the Galaxy Fold, with a notch in the inner screen on the side. However, these design elements are far from being advantages, and in their communication, brands show how ashamed they are of them.

Hide this notch that I can’t see

Although it launched after Essential, the brand that propelled the notch into fashion is undoubtedly Apple. The company introduced its iPhone X in 2017, and a string of more or less successful clones followed. In 2018, Apple did not change its design but decided to hide the notch with a not very honest way, an original wallpaper by default.

On most of the iPhone XS visuals published by Apple, they hid the notch by the dark part of the wallpaper. We can find this technique in other brands, such as Samsung. With the Galaxy S10, which features a drilled screen at the top right, Samsung only offers optimized wallpapers to hide what the brand calls “the bubble.” The pierced screen does not seem to be such great innovation in terms of design if it entirely must be hidden by subterfuge.

We can also note the particular case of HMD Global, which is well illustrated with the Nokia 8.1 The smartphone has a large notch, but which is well hidden by software thanks to a darkened notification bar. The manufacturer does not propose in the settings to disable this subterfuge, so the notch becomes very invisible when using the smartphone.

A constraint more than a choice

These signs show one thing, the presence of a notch or the use of a drilled screen is above all a constraint for a manufacturer. Despite everything that a brand’s communication can say on the subject. The day the technologies to completely hide the cameras behind the screen are perfected, these design elements will disappear as quickly as they arrived.

We might prefer to see brands wait until these technologies arrive, but we have to say that the use of a large screen with as few borders as possible seems to be a stronger selling point than the absence of a notch. The brands, therefore, prefer to enlarge the screen and do what they can to hide the notches and bubbles, in the meantime. Exceptions are rather rare.

A new iMac Pro and an iMac update

Apple is taking advantage of WWDC 2017 to upgrade its iMac lineup with new Intel processors and new AMD graphics cards, but also, and most importantly, to unveil its new iMac Pro, scheduled for release in December 2017.

An iMac for professionals

Apple, therefore, unveiled the iMac Pro: a 27-inch sidereal gray iMac boosted with hormones to meet the needs of professionals. This iMac still features a 27-inch 5K display with a resolution of 120 x 280 px and covering the DCI-P3 color space, but the internal architecture has been completely redesigned to ensure proper cooling of the components.

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Amazing specs under the hood!

Apple has chosen an Intel Xeon processor from 8 to 18 cores depending on the configuration, up to 128 GB RAM (DDR4-2666 MHz ECC) and an SSD capable of up to 4 TB of storage. This model will not carry a hard drive.

The iMac Pro will feature the latest AMD Vega graphics cards that are expected to deliver first-class performance. There are also two Thunderbolt 3 ports (also USB-C) and a 10-Gigabit Ethernet port, the first on a Mac.

All iMacs have been upgraded and now include two Thunderbolt 3 ports and two USB-C ports, as this connector is versatile and connects both types of peripherals. For the rest, the configurations have slightly risen.

All models feature Intel Kaby Lake processors (7th generation Core). The 21-inch iMac entry-level keeps a full-screen calibrated sRGB while the top models opt for a 4K display displaying 4,096 x 2,160 px and covering the DCI-P3 color space. The 4K models use AMD Radeon Pro 500 graphics cards (555 with 2 GB of video memory for the entry level and 560 with 4 GB of video memory for the high-end model).

All models are limited to 8 GB of RAM and 1 TB of storage.

amazing specs under the hoodThe high-end model also benefits from a small SSD to speed up the system. Recall that the 2.5-inch hard drive on these models greatly plumbs performance and that it is better to choose a model Fusion Drive or SSD.

Apple also understands the message since all 27-inch models are now equipped with a Fusion Drive (the combination of an SSD and a hard drive). They also ship the latest Intel Core 7th generation Quad-Core processors from 3.4GHz to 3.8GHz and 8GB of DDR4-2666.

Both Thunderbolt 3 ports – also USB-C – are also part of the game. At the graphics card level, the AMD Radeon Pro 570, 575 and 580 are used here with respectively 4 GB, 4 GB and 8 GB dedicated video memory. The 27-inch screen did not change; It still displays a 5K resolution of 5,120 x 2,880 px and covers the DCI-P3 color space. Visit Le site spécialisé Apple et Macintosh !

Understanding your business audience the right way

Who is your Business targeting? Join Susan in this week’s episode as she explains the importance of understanding your Avatar.

A critical video if you want to be successful in business in 2017 and beyond !

Importance of Networking in 2017

What is Networking?

Networking may be an intimidating word to anyone unfamiliar with what the term entails or to any person who doesn’t exercise a lot of self-confidence in their ability to “sell”. However, all the word means is to communicate.

Create a conversation with potential investors, employees, or business partners and do so as organically as possible.

The critical factor to have in mind when thinking about networking is that it can be learned. “Networking is a skill,” co-owner of Greystone Consulting, Christopher Barrat, explained at one of his TED Talks.

Anyone can network, and everyone who wants the best potential out of themselves and their business, should. Meeting face-to-face helps you gain connections and adds a face to a name, which helps build trust and likeability.

people exchanging numbers and cards

There is a falsehood concerning networking with people defining it as a way to “sell yourself”. This point of view can cause you to come off as pushy or even insincere.

Success Stories of Networking

There are many success stories of those who properly executed networking. One example is that of former-SNL-star, Jimmy Fallon.

Wanting to create a profound relationship with Lorne Michaels, Fallon made a tradition of simply thanking Michaels every night after a successful show. It seems silly, but eventually, over the course of a few years, the continual thinking landed Fallon in a seat next to Michaels meeting celebrities and other big names in the comedy industry.

It is the moment in Fallon’s career that would later land him a hosting gig on ‘The Tonight Show’. Networking can illuminate to a possible connection that you are a genuine, respectful, and driven individual – making you the first person they are likely to consider to work with.

Networking is also a large contributor in landing a job and finding employees. ABC News reports that eighty percent of individuals find employment by networking. It turns out that knowing someone makes you a likely candidate for business or company that would prefer to hire from within.

The Benefits for You or Your Business

Networking’s ability to circulate your name and all the positive attributes that go with it make it an essential business tool to have.

a networking event in Sydney Australia

While networking is helping others discover your work ethic or product, it is also helping you discover your worth, create a support system, and learn about the market.

• Builds Confidence
Treat networking like a muscle – the more you work it, the stronger it becomes. If you are having issues overcoming social anxiety or have low confidence in your communication skills, practice by attending smaller networking events at first. You will notice, the more you practice, the more your confidence is strengthened, making you a better business owner or employee.

• Gives You a Community of Like-Minded People
Think of networking as more socially-geared that business-oriented – meeting new people and making connections helps you grow a community of like-minded people with similar goals and desires. You can call on these connections for advice, learn from their successes and mistakes, and feel supported inside your industry.

• Learn About Your Competition
Maybe there’s a piece of your business plan that isn’t quite functioning, a marketing tactic that isn’t seeing the results you anticipated, or your resume isn’t getting you any interviews, whatever the case, take the opportunity while networking to learn about others within your business industry.

What are they selling, marketing, offering to your target audience that you aren’t? Quietly, make mental notes of these differences, and keep yourself open and friendly to the competition – they’re helping you learn.